Film poster analysis - the avengers

The poster for this film is a action adventure called the avengers. in  the poster we are shown a group of what looks like powerful characters. these main characters are scarlett johansson who plays black widow this is effective as the role of heros or are commonly men so this subverts the general stereotypes and draws in more females to this film. the others are chris evens as captain america , robert downey jr as iron man, chris hemsworth as thor, jeremy renner as clinton barton and mark ruffalo as the hulk. having such well known actors playing these roles is a massive unique selling point for this film this is why they have shown all of the characters on the poster as they know that these actors have larger followings. the way in which the characters are places in the poster is in the fore and background but cleverly doesn't make any of them look more important than the rest.

The titles used in this poster are very effective as at the top the actors names are boldly added to entice and intrigue more people to the poster and potential the film. further down the poster we see the iconic marvel logo this is very effective to show on the poster as this is the creator of this film but also because its also a unique selling point for the poster as marvel have thousands of fans love as the comic world is owned by marvel and the heros in this were first seen in comics. the title is the biggest and most boldest text on the poster, this is very effective as its bold and stands out very clearly.

In the background of the poster a lot of action is shown in a build up city of new york, this location of the film that was put on the poster is very effective as a lot of people can relate to as is a real place that they have seen or visited. the coloration used in this poster is also very well thought out as due to the darker colours of the background it allows for the superheros to stand out with there costumes. this is the indication that tells people that they are super heros. the darker colours below the heros also make the white title s stand out more as they are seen as more vibrant.