Film poster analysis - i am legend

This film poster is an action adventure film called i am legend the poster shows the lead character in the film called dr robert thsi main character is played by will smith.Three character is placed on the right side of the screen this allows for the background to be shown clearly as well as much as the character. That background shows abandoned and derelict buildings with rolled over cars outside with plants growing on the street floor. this is very effective in the poster as it makes the audience wonder what's happened to the place and whys hes the only character in sight.

The lettering that is seen on the poster is the main title of the film this shown starting of in small letters then getting bigger till the biggest word legend is in big bold capital letters. this is effective as it makes the audience think that is this word related to the characters character. the other use of words on the screen in the main actors name which is will smith this is seen as a unique selling point as he is a well know and famous actor, which most people know of and like this means that they would or could be more interested in the film as he stars in it. the other use of titles on the poster is a slogan this reads the last man on earth is not alone. this is a very effective slogan to put on the poster as it draws in the attention of the audince and leaves them thinking about what it could mean. as in the poster he is the only man and character sdeen.

The shot of the man in the poster is a low angle shot this is an effective angle as it makes the character look more dominant which links to the the title in a good way. the lighting in the background are dark and dull colors this links to the setting and scenario. this is also used for effect as it allows the text stand out more so its seen clearer to the audince. in the background on the buildings there is a toxic looking sign that shows clearly this indicates to the audience that it could be a zombie like take over or an infection thats killed everyone.

The setting that is shown in the background of this poster is new york this is clear to see due to the iconic buildings in the background. using this type of setting in the film makes it more relatable to the audience as its a real place that everyone has heard of or seen.