IT trailer analysis - Horror

Trailer analysis

the film IT is a horror genre that was organically released in 1990  and influenced and based on the novel by Stephan king the remake of the film that is going to be released this year. Stephan kings name is shown in the trailer this is a unique selling for the film as he is know in the horror film industry to fans which make them automatically think that its going to be a good film. the new IT film is being directed by Andrés Muschietti  and he has used the some of the same features that where in the old IT film. for example the clown stalking children and that the clown lives in drains this was the same story line as the older version of the film. this will have a large impact on the success of the film as more people enjoyed the original film as it was such a huge success.

due to the violent and horrific nature to the film the target audience is of a younger adult. but due to the original film more older people are more interested in it due to the remake from Stephan king novel.This trailer conforms to the general stereotype of horror as it includes dark sinister settings such as drains. This is effective as it is as continence of the original film and attracts horror fans due to the scary and jumpy nature that it shown in these settings. the use of the non diegetic and diegtetic sound is used for great effect in the trailer as it it used to build tension and make the scenes more intense are scary. for example the non diegtic sound would build up that stop for dialogue then a loud non digetic sound would burst through to scare the audience. without out the use of sound in the clip it would ruin the feel of a horror genre as it wouldn't be able to research the dramatic events with good impact.

In the past few years clowns have been seen as more scary dangerous figures rather than a happy funny character. This was influenced by the recent craze of clowns attaching people in different places around the world. Taking this into account the director new that people would now associate clowns as being more sinister which makes the new film more scary.

In the trailer the editing used throughout has is fade to black this is very effective in this type of genre as it make the cut from scene to scene more intense. the title of the film then fades in at the end as the last scene turns dark due to the setting this makes the title fade in with more of a natural look but still with good impact.

The use of the setting in the trailer is most effective as its set in an ordinary town in america, as its et in such a natural environment it gives the film a higher scenes of realism which comes across to the audience as being more scary. As the clown is stalking kids and young children that setting of a school is used for good effect as it makes the audience feel scared for the children due to how close the school is to the clown in the scenes. The costumes used in the scenes are traditionally linked to the age group the the children so very light colors and childish designs. This is effective as it makes the children stand out more in the film as they are set in a darker environment. The clown in wearing very stereotypical clowning for what type of character he is this makes him look more threatening alone with the face paint that a clown normally wears the directer has almost mirrored the same design but has a slight twist in the lines on his face this gives the clown more of a stereotypical look as they are known for wearing make up.

In the trailer a variety of different camera shots are used for different effects,